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No Crumbs: A Newsletter That Hits Different
Sign UP for fresh, leading-edge, heard-it-here-first trends, insights & commentary on purpose-led consumer products & services.
What We Do
We work with purpose-led brands and businesses to craft people-first strategy that changes hearts, minds, and behavior and drives profitable growth. We welcome branding, marketing, innovation, and insights challenges for clients of all sizes and stages.
To get a flavor for what we can deliver for you:
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Not sure where to start?
Keep scrolling to check out our signature services.
The Core
Consumer Overhaul
Am I targeting the right consumer?
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If this question doesn't cross your desk at least once a year, the answer is probably no. Why? Because when businesses struggle to grow, the number one reason is they're not targeting their ultimate consumer.
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Whether you manage a single brand or a whole portfolio, it's critical to make sure every marketing dollar you spend works as hard as possible. Practically, that means getting your brand in front of the right consumer, in the right moment and mindset, to drive new, accretive value for your business.
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The Core Consumer Overhaul gets you on track for super-charged growth by giving your target consumer a diagnostic, and (if needed), a gut-rehab down to the studs.
Social Media Advertising
for independent purpose-led businesses
Leave the social marketing and new patron acquisition to us, so you can focus on doing the work you love. An incredibly cost-efficient and effective way to get boots in the door (literally & virtually), just tell us your goals and we'll take care of everything:
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Identifying the right platforms & ad formats
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Creating social media profiles (if needed)
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Content creation
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Target audience selection - down to the zip code!
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Scheduling, submitting payment & posting ads
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Tracking ad performance & optimizing spend in real time
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... all to get the most bang for every buck you spend on advertising. Your business is your pride and joy and we know that every dollar matters. We love what we do and we are invested in your success!
Brand Strategy & Positioning
Don't miss the three signs that it's time to refresh, reset or overhaul your brand's strategy and positioning:
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#1 Sales growth has hit a plateau and you want to bring in new patrons
#2 Competitors are stealing your patrons with new and exciting offerings
#3 Your patrons are cycling out and not enough new ones are coming in
With as little as a few simple meetings, one workshop, or more, we can leverage our extensive branding and positioning experience to quickly assess and identify opportunities to bring your brand up to speed with the most profitable consumer segments in your marketplace, and we can even manage the next steps as well. We also love helping entrepreneurs, dreamers, and other completely NEW businesses sort out their big, bold ideas, make decisions, and figure out the most powerful and profitable way forward.
Get in touch for a free consult to learn more about how we can help your business super-charge growth - fill out the form below!
1:1 Coaching
Super-charge your personal growth with 1:1 coaching. Lisa has helped many ambitious individuals define and articulate their personal professional brand and narrative via LinkedIn, resume renovation, interview prep, and in college and graduate school applications.
She is currently in training for her certification in Career and Life Coaching for Teens & Adults with ADHD with ADDCA, the global leader in ADHD Coach Training and Education, accredited by the International Coach Federation (ICF) and the Professional Association of ADHD Coaches (PAAC) (CACP/AACTP accreditation).
Meet Lisa
I founded Sungold Strategy because I'm passionate about helping purpose-led brands, businesses, and people grow and flourish.
My proven track record of delivering results for clients of all sizes and stages is rooted in the simple truth I learned in my very first job, at Leo Burnett: insights, and the creativity they spark, have the power to change human behavior.
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Get in touch for a free chat to learn more and find out how I can help you drive growth, with purpose!
Career Highlights
Brands Grown
Success Stories
Let's Chat
Ready to take your brand or business to the next level?
Click below to schedule your free 50 minute mini strategy session.
